Domain Name - Tips to Choose a Domain Name Wisely PDF Print E-mail

Your domain name is a very important part of your site, whether it is a blog or website. It is your brand and will reflect on your site so you have to choose wisely. If your upcoming site is about you, you will most probably choose your name as a domain name so there is nothing difficult about that. However if your new site is about anything else, then there are some things you should take into active consideration. This will ensure that your site will be successfully branded and give the right message to would-be visitors.

So what is a domain? Think of it as your address details of your site. People who want to visit your site will type in your site's domain in the address bar of their browser. Most of the domains end but other domain extensions exist. The most common,,

A domain name should only be chosen after keyword research. Once you have decided on the niche market you intend to target you should carry out keyword research to see which sub-niche you will be targeting. It is important that you find a low competition and high demand niche as this will help you immensely in ranking highly in the search engines. Moreover having the keywords associated with your chosen niche in your domain will give a further boost to your site's rankings. And the name of the game is getting your site on the first page of the search engines.

A domain name should have 2 parts. The first part I covered above is for the search engines. The second part is for humans. The second part should precisely define what you intend to write about in your site.

A simple example will make things clearer. Let's say that your chosen sub niche, after keyword research, is about dog grooming. This is for the search engines. But your site will be delivering useful information about the various shampoos available. And if you have thoroughly researched affiliate programs about the various shampoos available, you might also be able to earn some money online. So the human part of your domain name will include shampoos. Your complete domain name will therefore be dog grooming shampoos.

The placing of keywords in your domain name is also important. Always try to place the search engine keywords of your domain as close to the start of your domain name as possible. This is good for search engine optimization purposes. Last but not least, if the sub niche you are targeting, in our case dog grooming shampoos, was found not to be too competitive, you might rank highly by virtue of having chosen a domain name wisely.

This article explains about choosing a domain for your website or blog.

a. Why do you want it: Before choosing a domain name, you should be clear about why you want it. Few people want a domain to build their credibility. Few others want to build search engine visibility etc.. Depending on the reason, you can go ahead. A domain name has the ability to enhance the branding of a product, service, business

b. Factors: You need to consider the below factors while choosing a domain name.

1. Topic of the blog.

2. Style of it.

3. What do you want to achieve from your blog?

4. Targeted audience

c. You need to be very clear about your traffic sources. Are they search engines or loyal readers? If it is the search engines, you need to go for keyword based domains. Else you need to go for brandable domains.

If you want to go for keyword named domains, you need to have your keyword in the url as search engines give a lot of weightage to the presence of it in search results.

Brandable domain names often reflect the topic and style of the blog. The name should be catchy and trendy. People should be able to identify it immediately. In fact if you see the Technorati top 100 blogs, you will find that most of them have brandable names and not keyword based names.

c. Length: Technically your domain name can have up to 67 characters but it is always to keep it short as short and catchy names are very popular.

d. Hyphens: It is said that hyphens make it easy for search engines to identify keywords clearly. So better to use them in your domain name. People also go for hyphen names when their desired name is not for availability.

e. It is better to verify if the domain name is previously registered as spammers often buy old domains and leave them later. These names can be banned by Google which will make it difficult for you to get ranked easily in search results.